Let’s discuss why frequency of exposure matters more than a single viral spike.
Why Frequency of Exposure Matters More Than a Single Viral Spike
Frequency of exposure matters more than a single viral spike because it communicates an avoidance of laziness. You’re actively building instead of being fair weather in hoping you ‘hit the lottery’ with media that trends and earns benefits.
Making Active Building a habit
In today’s modern world that welcomes the ability to continually produce materials that could be enjoyed by others, actively building is one of the better habits to adopt over doing ‘one and done’ routines. It traces back to what universal preferences are. Most people generally prefer to get involved with things that have long term potential over short.
Getting rid of ‘lottery winning’ mentality
A lottery winning mentality is an absolutely problematic thought pattern that doesn’t serve many people well through long term relationships.
Otherwise known as just hoping you hit it big, it’s a problem because for the most part it doesn’t take much skill to develop. There’s a ton of reasons to justify why this line of thinking can go, but if there’s an ultimate reason, it’s: a killer of the need to develop.
What that means is that there suddenly becomes no demand to put in extra work. Things become black and white in where you think “you either win or you don’t”. There’s nothing that could be taught with this.
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