Let’s discuss why some brands struggle to convert views into recognition. Why Some Brands Struggle To Convert Views Into Recognition Brands struggle converting views into recognition for several reasons. Inconsistency messaging, weak brand positioning, and a failure to differentiate from competitors. There’s also a possibility that they’re lacking in getting the full capabilities of what…

Let’s discuss how views differ from impressions when it comes to awareness. How Views Are Different From Impressions When Dealing With Awareness Views differ from impressions when it comes to awareness because one represents potential reach and functions as the meter for visibility. The other indicates active engagement and involves more action being taken on…

Let’s discuss what mistakes causes brands to lose awareness. It doesn’t matter if they have high views. They just don’t seem to ever pop up in conversations when it’s time to talk about industry leaders. Mistakes That Make Brands Lose Awareness (Despite High Views) Prioritizing vanity metrics over impact Putting too much emphasis on superficial…

Let’s discuss how brands can maintain awareness after gaining initial views. How Brands Maintain Awareness After Gaining Initial Views Brands can maintain awareness with their initial views only after initiating exposure first. That happens with establishing themselves as a platform to project presence. It’s taken seriously after you embrace the challenge in solving problems. Ultimately…

Let’s discuss why frequency of exposure matters more than a single viral spike. Why Frequency of Exposure Matters More Than a Single Viral Spike Frequency of exposure matters more than a single viral spike because it communicates an avoidance of laziness. You’re actively building instead of being fair weather in hoping you ‘hit the lottery’…

Let’s discuss the type of content that drives the most awareness through views. Specific Content That Builds Awareness Through It’s Views The type of content that drives the most awareness from views can typically be grouped among only a select few kind. Video, audio, readable material, and pictures specifically in the form of memes. These…

Let’s discuss content marketing secrets that your competitors wish you didn’t know. 7 Content Marketing Secrets Your Competitors Wish You Didn’t Know Adopt the 7-11-4 rule What makes this rule unique is that it consists of 7 hours of content, 11 touchpoints, and 4 locations. This is different depending on who educates you with information.…