Here are 5 brand positioning strategies that could be applied to startups:
- Chasing trending topics
- Gathering influencer support
- Paid advertising
- Buying existing followers
- Appealing to younger audiences
Chasing a Trendy Topic
Chasing a trendy topic is almost a sure fire way to go about positioning yourself brand wise. It’s choosing to focus on a proven story of interest. It does wonders for a brand because depending on the story, it could be something that’s spot on when it comes to capturing everything your brand’s about.
Gathering Influencer Support
Getting support from an influencer is yet another way that up and coming brands can gain traction and notoriety in their chosen industry. This is having a known name backing up whatever it is that your brand is about. It could easily be seen as a sponsorship. They’re typically easier to get than anything commercial, but it’s still a really big deal for get someone that’s an influencer to endorse your brand.
Paid Advertising
Paid advertising is another option when discussing doing whatever possible to position a new brand. It’s simply paying for ad space on a campaign that brings more awareness to the brand you created. It could be for a specific piece of content made, or just the brand as a whole. What this does is place your name on high priority when it comes to displaying things on usually an already existing platform with tons of traffic ideally. It might not be the be-all/end-all method, but it absolutely gets more eyes on whatever it is you’re promoting.
Buying Existing Followers
Buying existing followers is a concept that could be utilized too. How it works is finding a page or platform that’s looking to sell what they built already. You usually get access to everything they earned up to the point of sale. That includes their followers, content, and anything that they would use to communicate in that space you’re looking to take over. It’s possibly easier to compare it with the influencer support method mentioned earlier. The only difference really is doing things manually. You’re gonna communicate on behalf of the page you purchased. If you plan on being strategic with your approach, then you should only entertain buying followers that you’re sure would be interested in the brand you’re going to be promoting.
Appealing To a Younger Audience
Last is appealing to a younger audience. This is another brand positioning technique because it sets you up for long term potential. If you’re serving a younger demographic, there’s a great chance you will have longevity. Your audience will be growing with your brand, and likely remain loyal for a while. It’s not a secret that when the youth starts liking something that they also seek out to become one of the biggest fanatics possible! This is where branding yourself with an influential group that has high upside will pay off. Maybe it’s a student athlete niche that you speak to well. Or even the better than average scholar that feels understood with what your brand puts out. If you help these people discover and guide them to a bright future, it grows your brand for a lifetime.