I would say presentation.
There’s not too many things that haven’t been created yet and is considered new.
That’s where the way a product or service is presented makes it feel that way.
iPhones, gaming consoles, and even some software come immediately to mind.
What do these examples have in mind you might ask. I’d say their ability to tweak innovative concepts and put a minor spin on the existence.
We can go with Microsoft for example. The comparison of Xbox to 360 works well.
Ask any fan and they’ll gladly tell you that there wasn’t much different between the two.
You get some exclusive titles to the console but there wasn’t much different.
It’s genius in observance. But that ends up being the same thing as the others.
The only exception I could think of upfront was software. That’s how it would feel with most.
Some that I would grow to have experience with it was Adobe programs. Even operating systems for example.
Windows XP didn’t feel that much from Vista but it definitely looked separate from each other.
The only thing I feel needs a little more clarification is when we would see companies impose what I say is a hybrid method.
How I understand it to work is where a new product will have one or two added pieces but the noticeable difference becomes the appearance.
It might sound close to some of the others but that point actually sums up what I believe is really the case.
There’s a mixture between original concepts and newer looks.
Whichever satisfies the market’s demand ends up being the leader in the marketplace.