Creating a unique value proposition becomes possible with the assistance of 3 points that should be emphasized:
- Universal
- Truthfulness
- Storytelling
Universal
Inclusion is all the rage! And if you didn’t know, it’ll be best to at least attempt. Being universal takes having an awareness that’s socially conscious. In relation to your brand, it communicates how friendly it is. There’s not a set way of doing it. And actually, the goal post changes from time to time. If what you’re promoting can be understood without language barriers, you’re on to something really strong in terms of building a brand. It’s so pop that it doesn’t need much explanation for what it is. You see it and it’s known, hear it and think it’s a wrap! It’s universally accepted as a welcomed entity because there’s ease of access most of the time.
Truthfulness
Truthfulness is yet another unique value proposition because of how well it’s received generally. People can easily get behind a brand that shares the truth. If your brand is pushing refreshing information that proves to be valuable in this regard, it sets itself apart from most competitors, if not all. That’s not to say that everyone else lies, although that could be disputed, but truth enlightens. If it can inform in a way that keeps people interested, you’re on to something great!
Storytelling
Storytelling is a unique value proposition because it does something incredible to the intrigue of your brand. It provides context that helps people care about it. That’s a value that shouldn’t be underestimated either. There’s an art to doing so in a way that extends the story, give it substance, and answer questions that you didn’t even know you wanted answered. A brand that can paint a picture and have it tell a full story will always be appreciated. It’s applicable to all forms of content creation because the goal remains the same: frame your narrative in a way that provides an enjoyable perspective.