I wanna talk a bit about how I discovered my unique value. It feels a bit conceited to do so, but it’s necessary. Your unique value is the product differential for marketing terms. It’s important that you’re able to identify this because it can be your greatest motivator and confidence builder with choosing to be … Read more
I’ll be discussing what role communication plays in being able to lead, influence, and create opportunities here on The Professional Freedom Expert. It’s something that tends to get overlooked. At the very least taken for granted. We all like great leaders that can speak their mind. But how much emphasis should get placed on being … Read more
I’ll be discussing memorable logos and how to design them here on The Professional Freedom Expert. This will include best practices, examples of them, what you need to do to make one yourself, and what they can do for you. Designing A Memorable Logo Designing a memorable logo has a few different ways you could … Read more
When I want to size up how my business performs in the market, conducting a brand audit makes a real difference. A brand audit lets me see how people see my business and where improvements can give a boost to customer loyalty, awareness, and value. Whether someone runs a small local operation or manages a … Read more