The Professional Freedom Expert

Training your team on brand guidelines has a few different things that you should keep in mind when you are looking to grow, maintain, and even expand your brand. The most important elements of guidelines that every team member needs to fully understand typically will be your: values and motivating factors. These are the things that you can lean on when times get confusing. You’re able to connect dots and get everyone back on track with understanding why it is that we do what’s being done.

You’re gonna understand what the non-negotiables are when it comes to making decisions that can ultimately affect what’s being done. If you’re able to communicate that, and have that be the base for whatever your team members are supposed to understand, it solidifies a malleable individual. Suddenly they’re able to be molded into something a little different, but not too far away from what the brand’s goals are. Onboarding and training processes should be structured to ensure the guidelines are actually followed and not just read and forgotten by instilling lessons and challenges that would incorporate the effective use of whatever these training modules could be.

So you could have your 1st lesson be on teamwork. The 2nd can be effort and 3rd could be whatever ends up being your priorities early on that eventually progresses up to another level. You will be able to understand whether someone effectively used what was supposed to be a basic lesson early on.

For example, you could improve a team’s ability to apply brand guidelines correctly by just making them relatable. If you have it where whatever it is that applies to your brand can be added to something that a team member can Actually relate to ends up being the determining factor usually with whether someone’s going to really understand what it is that’s supposed to happen with the brand as a whole.

Consistency through the team members and the departments impact the overall brand perception because it ends up being the full identity. People are going to see that and will make decisions on if what you’re doing is legitimate. They need to see you move as a cohesive unit, and depending on how you’re trying to be looked at, that should be the number one objective for anyone that’s managing a brand with more than just themselves. So this goes past personal branding.

The systems and tools that you can use to reinforce these day to day workflows range. It can be anything from a Suggestion box that’s checked daily.

Ideally you’re gonna start getting an idea for what everyone’s thinking voluntarily, and you make the decision, and choose whether what it is that they’re concerned about is actually aligned with what your brand is looking to do better anyway.

There’s several different ways you can go about it. Especially with digital editions, there’s things that also have AI capabilities to even get a better understanding of what it is that your brand is trying to gain as far as a perception.

And leaders can hold Tim Miller’s accountable to the brain standards without limiting creativity through emphasizing what the bigger picture is with things.

They can just challenge them to think bigger than where they’re already at. You’re really not going to be dealing with someone where you have to pick them up, but if you see that you like where they’re going, you might want them to go further.

That’s where challenging them to do more and look past what it is that they see in the moment Helps.

The common challenges that teams face when adopting these brand guidelines can be just getting them to buy in fully to the program, And actually trust that what it is, the team’s doing is gonna actually go in the direction that they would like it to be. Early on, this can be challenging when you have someone new that’s taking a chance with a program.
And if you are an effective coach, you’re going to get them to buy in before they even sign papers and do things that get them to commit fully. The brand guidelines should be updated on a need to be basis. It shall only happen if you notice that it’s necessary at that point.