The Professional Freedom Expert

Let’s discuss how views contribute to staying on top of the mind of a marketer that’s attempting to stay with the attention of their audience.

How view contribute to staying in the mind of your audience

Views contribute to starting on ‘top of mind’ with your audience because it leverages the psychological principle of the Mere-Exposure Effect. This is something that reminds us that familiarity creates an inherent appreciation for the creator. It’s a marketing tactic that adds benefit to your campaign. Only thing is that you have to figure out the best way to be efficient with your method when choosing to implement this tactic. That’s because you add subliminal effects that many would tend to overlook, but if you’re aware of what it does, you’re gonna be much more effective than someone without that knowledge.

Mere-Exposure Effect

The mere-exposure effect is psychological tactic that suggests just being seen has an impact that works in more than one way. This is an important part of psychology that should be kept in mind if you really want your work working for you. One of the first benefits that’s leveraged with the mere-exposure effect is familiarity.

Familiarity breeds liking

The way we as consumers and even creators alike think, we’re naturally drawn to things we are familiar with. We’re familiar with things that we’re constantly exposed to. Ease of access can be a double edged sword, but in this case a benefit. Making yourself available makes all the difference when choosing to be a content creator. That element could be a game changer with at least seeming likable.

Marketing Tactics

We’re gonna have to state the obvious here with acknowledging the fact that intentionally revealing yourself to the public assists with your marketing goals. People can’t get familiar with you if they don’t ever see you. That’s what marketing is at the core. You’re advertising a certain message. Every post is a statement that communicates with the public that you’re here and maybe more important, that you’re approachable!

Optimal frequency

Prioritizing optimal frequency is another part of the mere-exposure effect. It’s one thing to just spam posts in hope of being seen by somebody, but it’s another to share with intention.

Subliminal impact

This is more in the realm of psychology that would be applicable for an expert, but being constantly seen plants subliminal images in the mind of a consumer. If you stay in the mind of the audience you’re talking to, it influences them in ways you might not comprehend on a surface level.