The Professional Freedom Expert

If you’re one of the people in the world that think your story isn’t worth sharing because it’s unimpressive, you’re wrong!

You have to have these qualities to put yourself in the position to do so:

• Being trustworthy
• Authenticity
• Emotional connection

Trustworthiness has to be a standard

Trustworthiness has to be a standard when you are working on believing in yourself as a brand.

This is especially true early on when you consider that a majority of what you’re doing is selling the story behind how you ended up appearing in front of whoever the prospect is at the time.

And understanding this trustworthiness factor is just as internal as it is trying to get others to see it from the outside.

And it starts with being able to trust yourself and others.

That happens through experiences and challenges that will test it in many sense, where there is something that could have went one way, but because you were able to stick with whatever your process is as a brand, which is what you will develop. as the owner of it, ideally.

It will dictate the ideal of what it means to be trustworthy.

It shouldn’t be as much of a variable, but it is when you consider that every business is unique and different in its sense, there’s levels to how you end up trusting and putting a certain amount of faith in yourself and the team around you.

Trust matters because it creates eyes and areas that you won’t see at 1st without it.

There’s a full business expansion that happens out of being able to trust because at that point, you are able to operate in other spaces and still feel confident that the work you would do if you were elsewhere is going to get done the same way that you would expect it to be anyways.

One of the most effective ways that trust gets built in teams are usually through team bonding experiences.

Ideally exercises, whether it’s a fun night out with everyone that’s part of the team or even something on a more cynical lens where there’s a form of adversity that has to get overcome.

And With that, is where you end up putting the responsibility and trusting that accountability ends up kicking in with the rest of your team.

You want it to where they’ll take ownership of the things that need to be done overall as a group.

This ties in actually with that mentioning of quality for trust.

Also where you find many perfectionists that have trouble letting go of some work, wanting to put their hands in the work of other people because they haven’t built up a confidence in the quality of their work.

There’s some people that won’t trust going to any other person because they’re not sure that they’re going to get the same treatment (or the same level of commitment) that they would expect a specific person on the company to provide.

One of the more common professions where you see this be the case, could be applied to barbershops and salons.

To expand on that example: there could be a company that’s known for servicing people’s hair, but people only trust going to a specific barber in this sense.

And most of the time that’s because of their work quality.

This applies all across the board by the way!

You typically find the person who opened and launched a business is the most trusted, because of everything they put behind it!

There’s several things that go into it, but once you get in tune with who the main person is behind an image or brand, that’s where the likability starts being won over.

It’s a common factor for high performing teams to emphasize this quality in their reputation because that’s the only way that you are going to get business to be done.

If you are not to be trusted, You won’t stay in business for long.

Authenticity

Authenticity is yet another aspect of your brand story that has to be communicated properly in order to believe in it yourself, and have others do the same with you as well.

The most surefire way to actually go about discovering your authentic self is capitalizing on that opportunity of being honest with yourself.

This is ideal because there won’t be any extra pressure being placed on you.

Remember this: Being in a space where you don’t feel judged is where you will likely find the most authentic version of yourself.

This is where you’re not gonna have any distractions or extra influences.

They may have all the best intentions for you, but could sometimes also dilute the true essence of what it is you’re trying to communicate and share.

It’s helpful to know the most authentic form of what it is that you’re dealing with, Because you are getting the most real version of it at that point.

It’s without any extra enhancers or anything that might fill it up with what most would call ‘fluff’.

Just a bunch of things you have to get through in order to get to the actual core and meat of what it is that want to learn (or communicate) in this example.

But the helpfulness ends up revealing itself through ethical advertisement.

You can be sure in knowing that what it is you’re presenting is exactly as shown.

It’s a benefit that’s starting to turn into a luxury at this point, where there’s plenty things that look great, but they’re not exactly what it is that we were expecting as consumers.

And that’s an opportunity of reconsideration for any creatives out there that might have the best intentions but just aren’t putting out the work that’s exactly what you intend it to be.

This issue usually happens with not having proper clarity on what it is that you do, so that makes explaining it much more difficult, and ultimately you come across as a scam or whatnot.

But the influence of confidence plays a role in authenticity because if you are in this state (which is a zone), You will be more confident in your approach when you’re talking about, explaining it, or just taking the time aside to actually Build on what it is that anyone else may have questions about when it comes to your brand in this case.

You’re going to feel that way because you are sure everything you’re presenting is 100% as shown. You believe in it yourself at this point.

This is a key in a sense where you are going to be able to temperature check yourself and be sure that what it is you’re talking about works.

And it can sometimes be deceptive in where you might not feel as confident about it, but it works if you just stick the course.

This becomes where you’re learning something.

If you as the person are trying to put something out there and influence others with it, you have to bring the confidence first.

That’s mandatory!

And in a world that’s commonly labeled as fake, you can stand out through being genuine through one simple technique.

If you’re able to add this into your process and be able to operate in this space while still doing what it is that you consider to be work, it’s going to carry you through to the next step as you continue to progress and make that decision to elevate your game.

That technique is transparency.

This is where you show everyone exactly what your process is, how it works for you, and letting them make the decision in choosing to either fully copy or partially emulate what it is you’re doing.

Emotional Connections

Emotional connections Create the belief behind what your brand is about Because it gives you something to stand for.

Think of the last logo or Ambassador for someone that was actively campaigning for a specific company.

There’s probably plenty of detail that you can Communicate in terms of what left an impression on you.

Maybe it was the bright colors they displayed, or how well thought out their product or service seemed to be.

Whatever it is, It left an impression that lasted with you.

It earned your trust as a consumer to want a future with them in doing business.

Entrepreneurs can translate their personal story and struggles into something that their audience emotionally relates to, through Simply giving the people what they want.

If you’re able to Figure out the thing that an audience is missing, and exercise the ability to tap into that resource personally (with a consistent presence) and constantly deliver that Need, It becomes a brand.

You eventually get known for the things that you consistently deliver, and when it comes to emotion, there might be some people that are emotionally bland who miss certain cues that you are strong and aggressive with.

That includes being passionate and speaking with conviction, and Optimism.

It might even be An enjoyably pessimistic view on things, But the best way to go about figuring out what the people that you’re looking to serve want is engaging with them.

Find ways to go out of your own to speak with them and Get a feel for what you think is missing in their lives and doing what you can to genuinely and authentically deliver just that.

Also, keep in mind: lack of emotional connection quietly hurts a brand.

Because there’s a void, There’s things that’s missing, that are highly valuable; Emotions. These are what reminds us that we’re human.

Whether it’s lack of or having a bunch of it, emotions make things relatable for people around the world.

If that is missing out of the equation, There’s not going to be people that really relate to what it is that you are trying to communicate.

If you’re trying to inspire and get somebody to take action on whatever that thing is, figuring out what type of emotion needs to be present (and the content you create) is incredibly important.

If you figure this part out, you will go very far with developing and presenting a brand that sticks with people.